VIRTUAL REALITY DEVELOPMENT
Edge planned a photorealistic VR experience delivered simultaneously to multiple users during the actual client pitch. The design of the virtual Green Room had to be flexible enough to accommodate updates and had to have “wow-factor” and photo realistic output.
Objective: Bloomberg TV’s financial n
Solution: Build the branded space in virtual reality, allowing HPE representatives to fully explore the space before signing off on the project. The pitch was a success, reulting in HPE sponsoring the space. The Green Room was completed three weeks later and is can be seen on the Bloomberg
1. BUILD - 2. MEASURE - 3. IMPROVE
Through the Boomerang Process, Edge used a “volumetric” approach to creating the green room, creating the environment in a 3d modelling engine. Upon deployment to a Samsung Gear, every object, texture and material is rendered in real-time, resulting in a stunning experience.