5 Steps to derby day victory
a Instagram Stories Video Campaign


Edge DNA created "5 Steps to Derby Day Victory", an Instagram Stories campaign, in collaboration with G.H.Mumm Champagne.

Project: Edge DNA produced this video in collaboration with Pernod Ricard leading up to the 2018 Kentucky Derby. The video series showcased how to prepare for “Derby Day Victory” with Champagne and how to create a Champagne based cocktail.

Client: Pernod Ricard 

Project: G.H.Mumm Kentucky Derby

Deliverables: Instagram Stories Campaign

The lead generating campaign was served to targeted viewers through promoted Instagram Stories and was run leading up to the Kentucky Derby. The series was broken up into 5 short videos and used to created an Instagram Stories Highlight on G.H.Mumm’s Instagram page.

To create an engaging Instagram Stories campaign, Edge DNA showcased G.H.Mumm Champagne as the preferred drink to celebrate the event with and highlighted the iconic style of the Kentucky Derby. The 5 piece video series broke down the perfect cocktail to drink for Derby Day in a quick cut style fitting the Instagram Stories time and aspect ratio parameters.

The challenge was to create 15s videos that were exciting enough to grab the attention of the viewer and entertaining enough to engage them to click through and watch more.

The video stories was also formatted to go on the brands website:
view site here

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