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CASE STUDY

GOOSE ISLAND BEER

AN EMERGING TECHNOLOGY PLATFORM

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Partnered with the craft beer unit of the world's largest brewing company to launch a mobile app loaded with emerging technologies.

Objective: Provide Goose Island fans additional engagement with the brand through emerging technologies. The Goose Island App will contain VR tours, Augmented Reality content, Beacon Integration, store locator functionality, event functionality and more. These technologies are to work in tandem to deliver a unique, relevant experience.

Client: Goose Island Beer / InBev

Project: Mobile App Platform

Deliverables: Mixed Reality, Virtual Reality Development, Application Development, Beacons Development

CONSUMER UTILITY MOBILE APP

The Goose Island App was built with utility as a core feature. To provide this, the brand rolled out a digital strategy that revolves around the application. Immersive content like Virtual Reality raised awareness of The Goose Island process and culture, while features like Untapp'd Integration and Augmented Reality ensured its use while out drinking. A store locator and beer selector helped convert intent to purchase. Finally, beacons and event integration enhanced the user experience at Goose Island events across the country.

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