GOOSE ISLAND BEER
AN EMERGING TECHNOLOGY PLATFORM
Partnered with the craft beer unit of the world's largest brewing company to launch a mobile app loaded with emerging technologies.
Objective: Provide Goose Island fans additional engagement with the brand through emerging technologies. The Goose Island App will contain VR tours, Augmented Reality content, Beacon Integration, store locator functionality, event functionality and more. These technologies are to work in tandem to deliver a unique, relevant experience.
CONSUMER UTILITY MOBILE APP
The Goose Island App was built with utility as a core feature. To provide this, the brand rolled out a digital strategy that revolves around the application. Immersive content like Virtual Reality raised awareness of The Goose Island process and culture, while features like Untapp'd Integration and Augmented Reality ensured its use while out drinking. A store locator and beer selector helped convert intent to purchase. Finally, beacons and event integration enhanced the user experience at Goose Island events across the country.
Unity/Unreal Developers, Full Stack Devs, Computer Engineers, Computer Scientists, User Interface Designers, Project Managers, Strategy Director, Account Managers
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