GOOSE ISLAND BEER
AN EMERGING TECHNOLOGY PLATFORM
Partnered with the craft beer unit of the world's largest brewing compaign to launch a mobile app loaded with emerging technologies.
Objective: Provide Goose Island fans additional engagement with the brand through emerging technologies. The Goose Island App will contain VR tours, Augmented Reality content, Beacon Integration, storre locator functionality, event functionality and more. These technologies are to work in tandem to deliver a unique, relevant experience.
CONSUMER UTILITY MOBILE APP
The Goose Island App was built with ultility as a core feature. To provide this, the brand rolled out a digital strategy that revolves around the application. Immersive content like Virtual Reality raise awareness of The Goose Island process and culture, while features like Untapp'd Integration and Augmented Reality ensure its use while out drinking. A store locator and beer selector help convert intent to purchase. Finally, beacons and event integration enhances the user experience at Goose Island events across the country.
An extensive user interface was implemented to ensure users could fully leverage the apps various features. From VR to Beer Locator, users are never more than two clicks away from any given functionality. This was all acheived while providing a uniquely "Goose" experience, complimenting the brands rustic, microbrewery history.