Make Up For Ever was launching their new product line named Artist Rouge. We created a Machine Learning experience called Artist Rouge Remix, which allows users to have their own photos repainted in real time in the style of paintings from select artists, creating stunning AI machine-created art.

STRATEGY

We looked to recent academic developments in Neural Style Transfer applications of Machine Learning to provide a way for to transform images uploaded by the user as a fun and shareable form of User Generated Content.  Specifically, user uploads would be transformed via software models trained over 320,000 times each on specific brand images to act as real-time filters to “repaint” the uploaded image in the style of the filter they selected, with minimal branding and product imagery applied into the final image.

The final result is the user’s image, repainted by the software in the colors and brushstrokes of the filter image they selected, with a brand watermark at bottom featuring the specific lipstick shade they selected.

EXECUTION

We developed the application as a mobile-first online experience, available to all modern mobile browsers without the need for any app download, with all elements experienced entirely within the browser. The user uploads their image, can resize and position it under a square cropping tool, then selects a lipstick shade, and finally selects from among a gallery of filters to transform their image.  Their uploaded image is “repainted” according to the styles and colors of the filter they selected and is available for viewing, download, and social sharing just seconds later.