We created a launch platform for how to build up the brand equity via the use of Content, Proximity Marketing and  Influencer Marketing for Flight Song, a Brancott Estate wine label.

Our services include: proximity and instore marketing campaigns, making sure that the brand is at the point of purchase. We are doing this by providing content that we know the shopper is looking for, food pairing, drink suggestions, recepies from influencers. We are also producing daily Facebook and Instagram content creation to produce organic brand engagement.

The Influencer program crafts various social posts and interactions, widening the appeal and reach of Flight Song social accounts. This ensures the target audience is engaged, while creating ongoing word-of-mouth benefits. Additionally, provide assistance at promotional events and run social media contests and campaigns. The proximity marketing campaigns have delivered lift in user engagement at point of purchase, aiding to deliver relevant content to convert intent to purchase.